Why Simplicity Pays

For every 25 percent increase in problem complexity, there is a 100 percent increase in solution complexity.

Conversely... for a 20% decrease in complexity -- there is a 50% decrease in solution complexity.

That's powerful stuff.

Fuzzy, dodgy maths, with made up figures, yes...

But POWERFUL fuzzy, dodgy maths, with made up figures!

My book "Choose Your First Product" is available now.

It gives you 4 easy steps to find and validate a humble product idea.

Learn more.