(At a deeper level I grapple with two personal problems here: 1. Why help diabetes in particular, i.e. "when the world is so full of good causes why choose this one?" to which i say, it's better to help someone right now than to hold out until you find the perfect cause. and 2. Am I an evil bastard because if, for example, this 'promotion' increases sales and I end up making more money than I would've without doing this? This one has me stumped -- and has caused some delay before going ahead with the promo. How about i agree to show a report on how the sales rate compared over these two weeks with the preceeding weeks, so that we can decide together if we've used Scott's illness for our own gain, and then we can investigate the moral aspect of it at that point from a real point, not one of pure speculation. So with those concerns aside, the promo is on, and you're invited to take part! Yes, i still overthink things ;-) )